Wilde
An outdoor lifestyle identity built around utility, movement, and a bold visual character. The system balances rugged product imagery with a clean graphic language.
Identity Direction
The Wilde identity brings together bold typography, distinctive graphic elements, and a high-contrast color palette. Built around a confident and adventurous visual direction, the system creates a recognizable presence across products and brand applications.
Product Language
The Wilde visual language carries across different product categories through bold color blocking, functional design details, and distinctive graphic elements. From everyday backpacks to technical outdoor gear and apparel, each piece expresses the same adventurous and confident identity.
In Context
Wilde comes to life through a collection of outdoor-inspired visuals that bring its products, apparel, and graphic identity together. From rugged trail settings to the smallest branded details, every element reinforces a bold and adventurous brand character.
